Music Video Analysis

Ed Sheeran - A Team
http://www.youtube.com/watch?v=UAWcs5H-qgQ
This video by Ed Sheeran tells a story and that's why i have chosen this video. The video is in black and white which makes it simple, it doesn't take the attention away from the lyrics and the music in the video. The story throughout this video is about a homeless girl on drugs and selling herself to get her fix. Its an inspiring video because its something that happens ever day around the world and can happen to anyone. Its a video that people can relate to whether they are going through it or whether they know someone who is going through it.

At the start of the video it shows an image of a young lady looking over the body of another girl. The girls who's body that is in the close up shot then wakes up on a bench as if it were all a dream and that dying might be the outcome to her life style. I like the close up at the beginning of the video and how it blurs out and goes into a long shot of the same girl. I also love that the video isn't structured, it shows a girls life and how she gets through it day by day and what she has to go through. Its scrappy and isn't a music video with lights and props and different things other music artists use for their videos such as Lady Gaga.

In the video the feeling of it is isolation for the homeless girl, it makes you think about your own life. The lyrics get inside your head which is really effective and you are in the video with the girl as you listen to Ed Sheeran sing. The girl in the video just needs a chance which is what she gets when someone buys her big issue from her in the video and they don't judge and sit and talk with her. It gives you an insight on the type of person you are and makes you question whether you could be that person to give them a chance and not to judge.

There is a lot of establishing shots in this video which i like because it gives you an insight to what she is looking at and how she sees things from her point of view. Also the establishing shots are effective due to them showing her surroundings and what type of place she is living in. The shot where everything in the background gets faster but the young lady stand still and her actions are normal is effective because it contrasts with the young girls body at the start of the video and her being dead. Its like her life is flashing before her eyes. It could also be that she sees her life in fast motion everyday.