Digipak Research #1

Front Cover

A digipak I chose to study was that of Rihanna's album "Loud". This example of a digipak carries an obvious theme of red and roses which is portrayed through the pictures used for this piece. Rihanna has used herself as her brand due to the whole of her digipak containing images of her, this in itself will draw attention to the digipak because of her bold image and colour of her hair which in turn matches the vibrant red theme she has used throughout. 

The title of the album is "Loud"; this title is placed and the bottom of the digipak and evenly spread out to fill that area. Its also in capital letters which makes it more powerful and eye catching therefore more likely to attract consumers. Due to her being so well known and her picture used on the front cover shows who she is and is such a bold image she has moved her name into the spine so the everything else can take centre stage. The mass use of red used in this digipak could represent anger or love, this would be the immediate thought of a customer. She therefore could be expressing both of these emotions in her songs that make up this album. 

This is the back of the digipak, this is a simple design with the list of her songs on the right hand side and the mention of the producers and other information below that. The main image on the back is of Rihanna again with the main attention being on her. Her hair due to the colour of it stand out most where the titles of her songs are a diluted colour red. She has left it simple but yet makes herself stand out due to promoting herself as an artist.  

The image used here is  similar to the one on the front cover, due to the key themes being red and roses here is a good example of it with there being a rose in Rihanna's hand. The rose is meant to symbolize love, beaut and dominance which links in with all the songs that are on this album. 

This image is a personal image which could in turn mean that this album is one that is personal to her. The rose has made another appearance here which shows that the rose is a symbol of Rhianna, its something that we associate with her and something that represents her due to it showing up many times throughout her digipak.