Here is Katy Perry's digipak for "Teenage Dream". Straight away you can see the style of the artist and her music is hugely shown through the colours used throughout this design. The colours give a feel on enjoyment and brightness, so this could reflect in her music. The two CD's within this pack have been made to look like two sweets making the idea of this digipak fun and interesting; also due to this it could appeal to Katy Perry's younger audience.
The Leaflet inside the digipak has a repetitive theme of candyfloss throughout the whole of it. This makes the leaflet have an overall obvious theme rather than having loads of them and confusing the audience of the genre. It makes the leaflet fun and bright for the audience. The colours and use of sweets could be seen as enforcing the vibrant pop feel of her genre of music. The font within the leaflet is printed in "candy red and white" which again could be related to her young feeling and her younger target audience for this album. The font is spiraling which influences the funess of this digipak due to it all being related to sweets, it could be a guilty pleasure album and she has tried to show this through sweets. The pictures used on this leaflet show her with cakes which could imply that she is a sweet natured person and this could be the reasoning for the sweet theme.
The image inside of the digipak shows Katy Perry dressed up like a prom queen. She wears a crown like she has won a title. I believe the reason for her using the prom queen them is to create imagery and to link it with the title of her album "Teenage Dreams". Every girl wants to become prom queen which makes this relateable to her audience. Because of this it adds a narrative feel and it could show what her songs are going to be about.
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